Google Offerwall will let you bypass paywalls by viewing ads and taking surveys
Publishers are once again at odds with Google — this time over AI-powered content summaries showing up right in search results. Google's shift toward AI-first search might make things faster for users, but it's throwing a wrench into how publishers get discovered and make money. With fewer clicks and more answers showing up instantly, publishers are left wondering what this means for long-term visibility and profitability. To ease the tension, Google has unveiled Offerwall, a fresh tool aimed at helping publishers earn in ways that don’t rely so heavily on traffic.
